Free results calculator

More than ROAS.
Know your numbers.

Explore how your ad budget, costs, and conversion rate affect potential monthly profitability.

Your business. Your assumptions.

Adjust the example values to match your store.

Monthly ad spend ($)Your planned monthly advertising budget.Average order value ($)Average revenue per order, after discounts.Contribution margin (%)After product costs, fulfillment, and variable fees; before ads.Website conversion rate (%)Percentage of paid clicks that become orders.Cost per click ($)Use your actual CPC or test an assumption.Other monthly costs ($)Include management fees or fixed costs you want to model.

For online sales. A local lead-generation model also needs lead-to-customer conversion and customer value.

Estimated monthly contribution profit

$2,000

After variable costs, ad spend, and the other costs you entered.

Revenue$10,000

Orders100.0

Return on ad spend3.33×

Cost per order$30

Paid clicks5,000

Break-even ROAS¹2.00×

Contribution before ads$5,000

Advertising + other costs−$3,000

¹ Before other monthly costs. Break-even ROAS = 1 ÷ margin. Orders = ad spend ÷ CPC × conversion rate. Estimates assume each paid click becomes a site visit. This is a scenario, not a forecast or guarantee; taxes and unentered overhead are excluded.

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More than ROAS.Know your numbers.

Your business. Your assumptions.

Let’s build somethinggreat together.

More than ROAS.
Know your numbers.

Let’s build something
great together.